SELECTED WORK
Work that keeps working.
BRAND · PRINT · VIDEO
Lighthouse Counseling
A complete print system for a counseling practice: rack cards, brochure, banner and table throw.
BRAND · PRESENTATIONS · CAMPAIGNS
Our Economy, Our Future
Built a statewide campaign's brand and audience from zero: 579 followers and 13,000+ monthly impressions in five months.
SOCIAL · EMAIL · OUTREACH
Epping Workforce Housing
Grew Instagram from 0 to 957 followers in a year and built a 400-person email list with a 30% open rate.
SOCIAL · PUBLICATIONS · EMAIL
603 Forward
+77.6% organic and +300.4% paid Instagram reach, plus Run For It, a 56-page guide to running for office.
STUDIO PROJECT · EDITORIAL DESIGN · PUBLISHING
Trail & Error
A 198-page guide to the Pacific Crest Trail, co-written, designed and self-published by Alexa.
KIND WORDS
What clients say
01
Care and follow-through
“Alexa brings care and follow-through to every project. She’s dependable, thoughtful, and willing to work through revisions to get things right. You can trust her to take ownership and keep the work moving.”
— Client
02
A strong eye for design
“Alexa has a strong eye for design and a clear sense of what a piece needs to communicate. She turns complex information into graphics that feel engaging, accessible, and consistent with our brand.”
— Client
03
Clear, purposeful writing
“One of Alexa’s greatest strengths as a writer is making complicated subjects feel approachable. Her copy is clear, conversational, and purposeful, with a strong understanding of the audience she’s trying to reach.”
— Client
04
The bigger picture
“Alexa sees the bigger picture of a brand while paying attention to the details that make it recognizable. From visuals to voice, she helps everything feel connected across platforms.”
— Client